At iHeart Studios we work with a selection of top London multi-brand fashion PR agencies and other fashion brand in house PR departments. The reasoning behind this is because we are able to turn around samples to images within a day or less. We are born out of fashion and instinctively understand how garments should be shot and styled which takes away the stress of producing high quality imagery from the PR agencies.

We caught up with the Founder and MD from POP PR, the incredibly glamorous and hilarious Portia Shaw. Her clients are the likes of Pam Hogg and Cosmetics á La Carte, so who better to talk to about makeup and fashion than Portia.

What are your must have beauty items?

Oh god I cannot live without the Powdered Primers by MAC as they set the face perfectly and the MAC Eyebrow Pencil Strut as it is the perfect product for the gingers.

What are the items in the closet that you just can’t live without?

My Vivienne Westwood coat, it would be fair to say that I live in it and my Alexander Wang bag of course. I have these silver Miu Miu boots that at the time I thought was the worst buy in the world but I have ended up wearing them all the time.

How did you get into Fashion PR?

It was completely by accident about 8 years ago I moved to London and I was doing all sort of things and decided I needed to find a career. My boyfriend Sonny had a client who owned a PR agency and he suggested that I go speak with her and see what it was like. She gave me some hints and tips as to what people are looking for in the PR industry, so I applied for my first internship at Cube PR which was years ago now and I’ve been working in PR ever since.

What is your least favorite aspect of the job?

Admin, there is so much paper pushing and so many reports to do but I think it’s the same in many jobs. At Pop we’re lucky in the sense that our clients are very colourful and diverse, they have so many different things to offer and it makes working with them exciting. You do however have to do so much following up, you could spend a whole day pitching and then the next day calling them up, it can be very time consuming.

What is your favorite aspect of the job?

Getting to meet all the stylists that come in and hearing all the gossip from the shoots. It’s hilarious hearing who is slagging who off, I think that’s one of the best bits of the job.

Who are the current hot stylists?

Marika Page seems to be shooting some really amazing things at the moment. Claudia Behnke is another one – she is currently doing something for Ukrainian Vogue that is really exciting. But of course Tilly Hardy from Twenty-6 Magazine is incredible and is just about to launch issue H.

Who are the hot photographers at the moment?

I don’t know any fucking photographers.

What are you favorite shoots at the moment?

The shoots featured in Tirade Magazine are fascinating and amazingly creative. A guy called Lawrence launched it and he has some incredibly talented people on board. I really admired the way the makeup artists have used some of the products and the outcome is just beautiful.

Tell me a bit about some of the designers that you currently representing?

MCL Design are a jewellery company that specialize in using real gold and coloured sapphires. They make really big ornate rings, cuffs, necklaces and bags. They’re at the higher end of the price tag with some of the cuffs retailing at about £10,000. They are absolutely stunning and in terms of editorial they’re perfect.

We have been looking after Cosmetics á La Carte for over a year now, they are based in Belgravia and have a lab in Battersea. This year in May they will be celebrating their 40^th anniversary and we will be producing a huge event with them at the Gallery in Red Church Street with up to 15,000 attending. It will be a retrospective of the whole brand looking back at the days when they where working with Grace Jones and Princess Diana. The history behind it is spectacular and we will be working with some amazing artists. There will be an exhibition lasting a week with a private view, but that’s all I can tell you currently as the rest is top secret.

What was it like working with Alex Carlé our Marketing and Communications Director?

When we worked together at Blow PR it was great because Alex has a very positive spin on things. His creative writing is amazing and there is this joke in the PR industry ‘how do you polish a turd?’ Well Alex always managed to roll it in glitter.

Rose Moncrieff

Ever since she emerged on the modeling scene at the age of 16, Kate Moss has been the focus of worldwide attention. If after all her ups and downs however, you have been left wondering why, these never-seen images should help you remember.

The British beauty brand Molton Brown, which started out as a hair salon certainly saw the potential success Kate Moss was to have. In celebration of their 40^th anniversary Molton Brown has reveled its archived photos of a shoot Moss did for them in the nineties. These beautifully raw photos are untouched and unsigned but instantly iconic and are the perfect way for a British beauty brand to celebrate its success.  

Image Credit

Text // Louise Baker

There comes a point in every UK fashion-devotee’s lifetime when they must journey across the pond to the Mekkah of New York department stores, Bergdorf Goodman’s.

 This iconic American store, having already starred in “Sex and the City” now introduces its very own documentary; “Scatter My Ashes at Bergdorf’s”. Written and directed by Matthew Miele, it depicts the store’s eventful past and offers a unique insight into many of Bergdorf’s modern mysteries, from the creation of its nostalgic New York window displays to the earnings of its sales associates (which have been rumored to range from as much as $400 to $500 thousand a year).

 The documentary has an all star cast and includes interviews with top designers Karl Lagerfeld, Oscar De La Renta, Christian Louboutin and Tory Burch to name but a few. The documentary is to be released in the US in May and other locations following that.  

Official trailer here.

Image Credit

Image Credit

Text // Louise Baker

Just when you thought it was safe to get back into the water and Madonna’s Swimwear collaboration with H&M had been forgotten, Beyoncé was announced as the new face for H&M’s spring/summer 2013 collection.

The bootylicious campaign, shot by Inez Van Lamsweerde and Vinoodh Matadin in the Bahamas, was inspired by nature’s four elements; fire, water, earth, and wind.

However, this is no run of the mill campaign. Beyoncé herself, who has always liked H&M’s focus on “fun and affordable fashion”, was part of the creative process for the collection, which features key summer essentials such as high waisted shorts and form-fitting body-con dresses.

Beyoncé also shot a video commercial, directed by Jonas Akerlund and featuring Beyoncé’s new track “Standing on the Sun”. Both the collection and Beyoncé‘s new track will be available from the beginning of May. 

Image Credit

Text // Louise Baker

The truly bizarre spectacle of indoor paint throwing en mass was always going to make an extraordinary photo opportunity - other than our love for the Tatty Devine team this was our key reason for hosting such an unusual event.

The iHeart Studios team weren’t the only photographers documenting the technicolour curiosity, the press was out in force, here are a few of the highlights:

MTV District

Glamour Magazine

Who’s Jack

Text // Alex Carlé

The Hindu Festival of Colour is traditionally a celebration of a new season. Tatty Devine and iHeart Studios just wanted to throw a damn good party - one which has only been recreated a few times in the UK by brave (and slightly crazed) individuals.

Looking at the inevitable sea of devastation we now know why this is such a unique event.

MTV and a big chunk of the UK’s fashion press came to document the carnage.

Guests were dolled up Indian-style pre-paint throwing, courtesy of Illamasqua, Riffat Bahar and Nancy MC.

Three cocktails were offered from Midori - for those who’ve never tried Midori before, it’s tasty and totally exotic looking. Green cocktails are the future.

Tatty Devine launched their latest collection at the event. Their jewellery always hits the spot, and their new collection is next level - it’s gonna sell, big time.

We totes heart Tatty Devine.

Text // Alex Carlé

Photography // Jessica Flavin at iHeart Studios

It’s St Patrick’s Day this weekend so we have complied a few of our favorite Popup’s and haunts so you know the best places to get giddy with Guinness on Sunday, don’t thank us thank Patrick

The Mothershuckers will be popping up at The Shop for a St.Patricks Day Shuck-up. Head down for an Irish oyster and Guinness pairing fix with some not so traditional cocktail side kicks. The Shop cocktail shakers will be on hand all day and night mixing up their wicked cocktail range, and of course the Guinness taps will be flowing.

When? Sunday 17^th March

Where? 75 Chamberlayne Road, Kensal rise, nw10 3nd

The Irish House at The Big Chill in Kings Cross was one of the Olympic national venues last summer; now it’s back for St Patrick’s Day. The best place to enjoy a truly Irish party with live music, Dj sets, games in the secret rooms and of course a bite to eat on one of the best terraces in London.

When? Saturday 16^th March & Sunday 17^th March

Where? The Big Chill House, 257-259 Pentonville Rd, King’s Cross, N1 9NL

How are you spending your St. Patrick’s Day?
Looking to laugh and drink, and drink and laugh?
How does this sound?…
5 comedians perform a set sober, then head to the back, drink and perform again drunk. It’s The Drunk Show!

When? Saturday 17^th March 20.30

Where? Marylebone Sports Bar And Grill. Melcombe Pl, London, Greater London NW1 6JJ

Groups representing all the Irish counties will march from Green Park to Trafalgar Square in the St. Patrick’s Day Parade alongside marching bands and floats. Expect a sea of green and a flurry of flags accompanied by live Irish music and dance — plus the odd stereo being pulled along on a wheely trolley (of course, it’s a parade.) An afternoon of Irish comedy follows in Trafalgar Square, with a food market and children’s area. Parade starts midday, entertainment in the Square until 6pm.

When? All day Sunday 17^th March

Where? Green Park – Trafalgar Square

Oh and it would not be a St Patrick’s Day post if we didn’t mention the trusty Toucan of Soho Square. Where you can sip the perfect pavement pint and soak up the all the Irish atmosphere you can bear. Plus the Toucan is the only place that has giant Guinness pints for bar stools.

When? It’s a pub – so when its open

Where? 19 Carlisle St, London, Greater London W1D 3BY

Rose Moncrieff