As part of our new blog feature, iHeartCalendar, we went to Graduate Fashion Week to catch up with some of the graduates showcasing their work. Having already met with the talented Charlie O’Byrne, men’s street-wear designer, we wanted to explore a different aspect of the industry, so we had a chat with the very charming Luke Alex Taylor, stylist and graduate in Fashion Promotion, about his journey so far and what he plans to do now.
Hi Luke, So- how did it all start for you?
Hello! Well, I began with an internship at IDOL Magazine in 2011, and from that point on I started to work my way up, I later became junior fashion editor of the magazine. I did a lot of creative direction for IDOL, which I loved- it was hard to pick my favourite images for my portfolio!
I can imagine, the images are great! It sounds like you have a lot of experience already! But what about the long term?
Well, I’ve been really lucky! The industry is so competitive nowadays, I think I’ve already achieved a lot. Long term, obviously I want to do styling- but I don’t want to do freelance, I’d be happy to, but I feel like it’s a very hard route to go down. I see myself one day in an editorial position in a big magazine. I’ve been with IDOL for 2 years, and just want to continue building on that and working with magazines.
And as a stylist, are look-books and product shots important to you?
What you guys do is hugely important, to the whole process! Look-books are crucial in showing the press new looks and the collection. They obviously can’t see the show, so it’s really the first port of call. A look-book needs to be like a mini-magazine. And in terms of product shots, it’s really down to the stylist to make the clothes speak for themselves. It’s so important for the photographers to really capture the looks, and the content to be delivered in the way that speaks for the brand. That’s what’s really important, but probably the most difficult! When you create a campaign, telling a story is always a part of it. To maintain the cohesiveness of that story in the look-book and the product shots is a very challenging thing. So yes, its very important!
Thanks Luke! To check out more of his work, click here. Oh, and follow him on twitter @Luke_Taylor And us too. @i_heart_studios